Who created CryptoZoo?
is a non-commercial, indie game created by Jane McGonigal
for the American Heart Association
. The game is part of an AHA initiative in collaboration with the Institute for the Future
What inspired the CryptoZoo game?
CryptoZoo is about inventing the future of physical activity, about making play and gaming a bigger part of how we take care of ourselves.
The American Heart Association in collaboration with Institute for the Future recognized that we can re-invent physical activity with the help of online games and social media. Games -– especially when they get you moving in the real world -- can be good for you, and the more we play together, the better.
CrytpoZoo is a proof-of-concept game, a way for us to show what physical activity could (and we think, should) be like in the future: more fun, more social, and better integrated with our everyday lives.
Lead CryptoZoo Creative Team
Jane McGonigal, Crytpo-Zoologist
Jane is the creator of the CryptoZoo network, and lead researcher of the Cryptid 13.
Natalie Cartwright, Crypto-Zoographer
Natalie is the official photographer and creature artist for the CryptoZoo project.
Kiyash Monsef, Crypto-Documentarian
Kiyash is the producer and director of the CryptoZoo documentary.
is licensed under a Creative Commons Attribution-Noncommercial 3.0 United States License